In fact, higher level autonomous driving systems do exist. It makes it much harder to trust other self-driving car companies.” ![]() “But the worst part is that it ruins the meaning of these words for the rest of us. “It’s possible that Musk truly believes it, because in many ways he lives in the future and has lost touch with reality-economically anyway,” said Himmelreich. At an artificial intelligence conference in July 2020, for example, he told an audience Tesla had the hardware to enable level 5 autonomy and that it “will happen very quickly.” Musk has on multiple occasions said Tesla is close to achieving level 5 automation. Five months later, when the company expanded access to more drivers, Musk cautioned in a tweet, “The word ‘Beta’ is used to reduce complacency in usage and set expectations appropriately.” In small print on its website, Tesla states that a human driver must pay full attention while using Autopilot or FSD capabilities.īut it seems Tesla has adopted a fake-it-till-you-make-it approach. Tesla released the first version of FSD, called “FSD Beta,” in October 2020 to a small group of customers. Tesla appears aware of the limitations of its software and how its branding might mislead consumers. ![]() Tesla, which also doesn’t have a media relations department, could not be reached for comment. On online discussion boards, current and former Tesla employees have described a “fearmongering” company culture and “a heavy command-control vibe from senior leadership” in the office, according to private posts on Team Blind, a networking site for verified tech workers, obtained by the Observer. It’s not unreasonable to speculate that branding decisions, such as naming a driving software, ultimately come from the top-its CEO-and are not open to differing opinions. Tesla doesn’t have an advertising or marketing department, according to The Org, a database of organizational charts of tech companies. Other company’s competing softwares, including General Motors’ Super Cruise and Ford’s Co-Pilot360 ADAS, are also level 2 autonomous driving systems. A level 2 designation means a human driver needs to stay alert at all times during a vehicle’s movement. ![]() The SAE defines six levels of driving automation ranging from level 0 (fully manual) to level 5 (fully autonomous). FSD can perform complex tasks, such as automatic lane-changing, traffic light recognition on a pre-programmed route and “ smart summon,” a feature that allows a driver to summon their car from a parking spot to come pick them up.īoth Autopilot and FSD are classified as level 2 autonomous driving systems under the standards of the Society of Automotive Engineers (SAE). Customers have the option to upgrade, for $15,000 up front or $199 per month, to a more advanced package called Full Self-Driving (FSD). What is FSD and why does Tesla call it something that it’s not?Ĭurrently, all new Tesla cars come with a free driver assistance program called Autopilot, which includes features like adaptive cruise control and lane centering. ![]() The controversy recently escalated when the California Department of Motor Vehicles accused Tesla of deceptive marketing and threatened to revoke its sales license in California if the company fails to comply with the regulator’s requirements.
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